Our Brand

The Company

Oddness is a creative studio and production company.

Main tagline
Oddness is a creative studio delivering mind-bending visuals and narratives that provoke.

Social tagline
We craft films, music vids & docs that defy the ordinary.

Industry tagline
Oddness is a creative studio delivering mind-bending visuals and narratives that provoke.

Led by director and producer Kieran Howe, our team handles everything, from concept development to post-production.

Credits include projects for BBC Scotland, Scottish Ballet, and Sony Music. Our productions have garnered millions of views on platforms like BBC iPlayer and YouTube.

Who we are - Our Team

Kieran, our founder, always felt the odd one out. Growing up in Glasgow, he discovered his voice through stories – and created Oddness.

We’ve come a long way since then.

Our community of world-class talent is the heart of what we do. We nurture it, and it shows in the work.

Founder Bio - Kieran Howe
Award-winning director and founder of Oddness, Kieran believes in the power of stories to create a world less ordinary.

His ten-year journey in film & TV began at the Royal Conservatoire of Scotland. It was there that his mentor, James Bond's Barbara Broccoli, executive produced his debut documentary, My First Movie.

Kieran’s music video work with artists like Ewan McVicar and Gentle Sinners, along with the BBC Radio 1 documentary Joesef: I Think I Miss Glasgow, have garnered critical acclaim. He has worked with major broadcasters, and has delivered projects for leading brands and clients across the creative industry.

Screen Scotland has recognised Kieran’s advocacy for diversity in the industry, highlighting his leadership at GMAC Film. His recent work at Tiny Changes uses film to support young people’s mental health in Scotland 🏳️‍🌈✨

Kieran founded Oddness to craft bold stories and empower other artists to bring their visions to life.

What we do - Our Services

Film Production
Our Glasgow-based film production company creates commercials, documentaries, music videos, and social media campaigns. A full film production service.

Post Production
Improve your projects with our in-house editing, colour grading, and visual effects. All optimised for UK broadcast.

Reach out to discover our post-production services 🖥️

Photography
From product photography to studio shoots and headline shows: we shoot it all, and always on film.

The Brand

Oddness is about standing out from the crowd, and celebrating being different.

Vision
A world less ordinary is a world where everyone finds belonging.

Mission
Our mission is to craft and enable stories that change the way you see yourself, and the world.

Industry Mission
We are committed to bold storytelling, sustainability, and social responsibility. We aim to disrupt the norm, prioritise diversity, and create lasting change in the film industry.

Why we do it - Our Values

Positivity & Well-being
We love what we do, and it shows. Our sets are energised, focused, and always respectful of work-life balance. Shoots built on good vibes – happy crews create the best work.

Authenticity
Big name clients, indie roots. Every project, no matter the size, gets our distinct storytelling approach. Creative vision only the Oddness freelancer community can deliver.

Our indie origins taught us to innovate, adapt, and to put heart into everything we do. Every work is pure, genuine, and unmistakably Odd. Raw creativity, unfiltered storytelling, no fluff.

Excellence
Weird. Wonderful. Our commitment to pushing boundaries and exploring uncharted territories ensures that our work is not only of the highest calibre but also distinctive.

In a world where many tread the beaten path, we pride ourselves on crafting narratives and visuals that are fresh, avant-garde, and unmistakably Odd. It's not just about being the best; it's about being the best in a way that's entirely our own.

Equity
Our priorities are people, our planet, and standing up for what's right:

Leading the way for a more inclusive industry
Backing initiatives that create a positive impact
Ensuring we are waste-free and carbon-neutral

Who we do it for - Our Audience

Clients & Collaborators
Companies and platforms seeking fresh and innovative visual storytelling. This includes both Scottish and UK-wide entities, with a growing focus on international clients. We build lasting relationships with our clients by acting as more than just a vendor — we are creative partners. We keep clients for years, not months.

Examples include BBC Scotland, Scottish Ballet and Sony Music.

Creative Community
Our freelancer community and beyond; a global pool of filmmakers, writers, artists, etc, who appreciate genuine, ethical, and disruptive filmmaking.

They seek a supportive community that champions their unique voices.

We offer opportunities for collaboration, skill development, and a platform to showcase their talent.

Examples include crew members on our shoots, folk we want to collaborate with and prospective students looking to get into filmmaking.

Consumers
Viewers and consumers who feel different, enjoy niche content and want to experience being seen through our stories.

They need entertainment that's engaging, thought-provoking, and emotionally resonant.

For them we craft films, music videos, and documentaries that defy expectations and celebrate the extraordinary in everyday life.

Examples include fans of Scottish musicians we have collaborated with, fans of short films and consumers of the brands we work with.

Design Guide

Typography
In our design, we strive for minimalism, simplicity and accessibility.

For headings we use a large unique serif font, based on Naveta. For smaller text, we use Alte Haas Grotesk. Where these fonts are unavailable, Questrial is to be used.

Colour Palette
Our monochromatic black & white colour palette exudes simple boldness and sophistication, creating a timeless aesthetic. We prioritise white text on a black background when available.

Our accent colour is to be used very sparingly. A common use is as a handwritten underline to draw attention or for a call-to-action.

Primary Colours

Black (#000000)

White (#FFFFFF)

Accent Colour

Emoji Yellow (#FCC535)

Imagery

Our visuals are a testament to our name — blending the raw and the refined.

For use on our website embrace weird, striking, and unconventional visuals that stand out against black. Avoid anything generic. Make every image a conversation starter. Opt for film photography or grainy textures.

Avoid bland, clean or corporate photography.

Films and promotional stills should be displayed in colour. Behind the scenes images should be displayed in black & white.

Promotional stills should be displayed as full-screen, full-width or square full-height.

Behind the scenes images can be displayed with rounded corners (40 pixels).

Let Images Speak. We believe in the power of visuals to communicate without words. Our images are crafted to stand with minimal use of graphics, or distracting text.

Logo

The company name is always "Oddness". It should never be altered with possessives, plurals, or other modifications

The primary logo features the word "Oddness" written in our custom font and using our unique styling for the letter ‘O’.

In some circumstances, our unique ‘O’ design may be used as a standalone logo in tight spaces and for profile photos.

All logos should use our monochrome colour palette, prioritising white against a black background.

Brand Personality

Brand Voice
Keep the copy simple, very short and direct. No corporate bullshit, no sales speak, no fluff.

Be conversational.

Maintain a confident tone but express it in a subdued, understated manner. Think of it as the quiet confidence of someone who knows their worth without needing to prove it loudly. Be someone who's relatable yet on a level of cool that's aspirational. Use wit and wordplay.

Write with a voice that champions diversity, equality, and inclusivity.

Be friendly. Invite your audience into a space where they feel part of a community.

Make complex ideas simple. Edit your sentences to the shortest, and simplest, possible result.

Get to the point. Then tone it down. Then cut a few more words.

Traits

Assured
Edgy
Authentic
Innovative
A bit enigmatic
Wit and playful rebellion

Socials Voice

Tap into the subconscious. Dreamlike imagery, pop-culture references, a touch of the absurd.
Behind-the-scenes authenticity. A peek behind the creative process. Witty and weird.
Keep it very short and unsettling.
Prioritise visuals. Let striking images and short clips tell the story.
Ask weird, open-ended questions.
Tease, don't explain.

Industry Voice

Maintain the wit and understated confidence, but dial back the edginess slightly.
Simple, insightful and impactful. Think thought leader, not salesperson.

Emojis

Use emojis minimally and with intention.
Approved emojis: 🤙 💪 ✨ 🎥🖕
Occasionally use the single sock emoji 🧦 to subtly reference company roots.

Socials Emojis
More expressive and playful use of emojis is encouraged.
Approved emojis: 👁️👄👁️ 🤙 💀 👽 🧠 🎥 🎬 ✨ 🧦 🍄 🔮🖕
Emphasise a sense of humour and a filmmaking aesthetic.

Industry
Minimal use of emojis.

Avoid
Typical smiley faces - keep the emotional tone subtle and funny
Flags, countries, maps - we're about a borderless kind of weird
Anything overly cutesy or generic

Accessibility

To make our communication accessible and inclusive, we follow these guidelines:

Use Simple Language
Keep language simple and clear. Avoid jargon and complex words.

Organise Clearly
Use headings, bullet points, and lists to make content easy to follow.

Be Consistent
Use the same terms and formatting throughout.

Readable Text
Choose easy-to-read fonts and use bold or italics sparingly.

Use White Space
Break up large blocks of text with line breaks.

Use Active Voice
Write directly and clearly. Use active voice.

Keep It Short
Write short, to-the-point sentences.

Use Gender-Neutral Language
Use "they" instead of "he" or "she." Avoid gender-specific terms.

Acknowledge All Family Types
Use terms like "parent" or "guardian" to include all family structures.

Respect Abilities
Use respectful language for people with disabilities. Avoid terms like "handicapped."

Avoid Ableist Language
Avoid terms like "crazy" or "lame." Use neutral language.

Avoid Stereotypes
Don't use language or images that reinforce stereotypes. Be inclusive in representations.

Messaging

Brand Messaging
Disrupt the Norm🖕Provoke Thought.

Calls to Action

Clients and Collaborators

🤙 Chat with us
Elevate your brand with Oddness
Dare to be Different
Tired of the ordinary? We can fix that. 🤙
Ready to elevate your brand? Let's chat.

Creative Community

We're on the lookout for talented creatives and crew to join us
Let's create something amazing together
Join our creators' network and find collaborators
Defy ordinary. Create with us. 🎥
Join the odd ones out. ✨

Consumers

Feel something different. Watch our films.
Subscribe for stories that celebrate the weird and wonderful
Embrace the strange. 👽
Stay weird. Subscribe.
New film drop! Link in bio. 👁️👄👁️

Example Socials Captions

General Brand

Something strange is coming...and it's epic. 👀
Unconventional 🖕 is our conventional.
Your daily dose of mind-melt. 🚀
Where weirdness is what we do. 🎨
Roses are red, violets are blue, our next project might just unhinge you. 🌹🌀
An alien broadcast masquerading as social media. 👽📡
This post is gluten-free, GMO-free, and makes absolutely no sense. 🚫🌾
If it ain't odd, we don't want it.
Welcome to the freakiest corner of the internet. 👽
Where normal films go to therapy, we go to work. 💅
Honestly, we're just as confused as you are. 🤷‍♀️🤷‍♂️
From rock stages to ballet spaces. 🎸🩰
Help. Trapped in a caption factory. 🏭✍️

Questions

What's the weirdest thing you've seen today? (Besides this post)
If your life were a movie, what genre would it be?
On a scale of 1 to 10, how ready are you for some weird?
Ever had a creative idea so strange you questioned your own sanity? Us too. 🧠💥
What's the oddest thing in your camera roll? 👀 Show us!
Could your life use a little more... ✨ODD✨?
On a scale of 1 to "aliens built the pyramids," how weird is your Wednesday?
Who tf came up with ‘third time’s the charm’? Clearly never dealt with rendering issues. 📀🙃

New Project

This music video will invade your dreams.
The glitch in your regular programming 👈🧦
Normal? Never heard of her. 💀
Your brain will never be the same. 🧠💥
Warning: May cause existential crisis. Proceed?
This ain't your average rom-com. 👽
POV: You just stumbled upon the weirdest dream ever. 👁️
A. New. Film. That’s it. That’s the post. 🎬
Who said cinema is dead? We just cut our newest music video into a 30-second Instagram reel. 🕺📱
Shoutout to bassists. You’re the real MVPs. 🎸👏
Scottish Ballet dancer’s jumps are higher than our last phone bill. 🩰💸

Behind-The-Scenes

This is where the magic (and the memes) are born. 💥
Our crew: Certified weirdos with cameras. 😎
"Make it weird" – Our daily mantra. 🤷‍♀️🤷‍♂️
Missing the crew today. Nothing beats those on-set inside jokes and last-minute fixes. 🎥💕
Got it in one take. Might’ve just used up all our luck for the year. 🍀🎬
The look on our clients' faces when we pitch an idea: 👽👀
Filmmaking? More like a chaotic group project. 💀
Our Zoolander pout? Questionable. Our lens choice? Impeccable. 😎
The caffeine is strong, the ideas are stranger. ☕️🚀
If our editing room had a theme song, it would be pure chaos. 💥
Feeling kinda 👽 in a world obsessed with normal.

Brand Do’s and Don'ts

Brand Do’s

Make your writing accessible to as many people as possible (especially those with dyslexia, or those whose first language is not English)

Use active voice instead of passive

Follow British English spelling

Avoid jargon and complex words

Emphasise clarity and brevity

Use short and straightforward sentences

Structure content with headings, bullet points, etc

Ensure ample white space to avoid dense text blocks

Be culturally aware, steering clear of idioms or references that may not be universally understood

Brand Don’ts

Be corporate

Use clichés

Use “family" to discuss Oddness

Use possessives, i.e “Oddness's vision”

Be predictable

Compromise on quality

Shy away from risks